90-Day Local SEO Growth Plan

A complete, do-it-yourself quarter of local SEO, organized so you always know the next step:

• A 90-day roadmap — four phases that move from foundation to prominence
• A 13-week action calendar — each week has a focus, a task list, one owner task, and a deliverable
• A baseline audit — measure Business Profile, website, reputation, and citations before you change anything
• Daily and weekly owner tasks — a 15-minute routine that keeps momentum
• A Google Business Profile review and a website local SEO review — field-by-field accuracy checks
• A review growth workflow — when to ask, plus ready-to-send SMS, email, follow-up, and response templates
• A citation cleanup worksheet — a master record and a per-listing tracker
• A local content calendar — weekly post types and a month of blog and FAQ ideas
• A monthly reporting template and a 90-day scorecard — measure progress honestly
• 45 copy-paste AI prompts — for planning, GBP, website, reviews, citations, content, and reporting
• A post-90-day maintenance plan — turn the quarter into a repeatable rhythm

Everything here works with free or low-cost tools:

• Your Google Business Profile — claim or sign in at google.com/business; it's the first thing you'll improve.
• Your website login — admin or editor access so you can improve the homepage, contact flow, and service and city pages.
• A spreadsheet — free Google Sheets (or Excel / Numbers) for rankings, reviews, calls, forms, citations, and your monthly report.
• Google Search Console and Analytics (GA4) — free, honest measurement of searches, pages, and conversions.
• An AI assistant (optional) — ChatGPT, Claude, Gemini, or a local model like Ollama to draft sections faster. The free tiers are enough. Always review AI output for accuracy before publishing.

Everything essential is free. Paid tools only save time — they're never required, and no tool of any kind can guarantee rankings or specific results.

Copy this once and fill it in before Day 1. Paste it into any prompt that asks for your facts:

• Business name, type, primary city, and state
• Address (if customers visit) and whether you're service-area only
• Phone, website, booking URL, and Google Business Profile URL
• Main services, most profitable services, and emergency services
• Best customers, top cities served, and top neighborhoods served
• Business hours
• License, certification, insurance, or bonding details
• Years in business and owner or team details
• Review count, average rating, and main competitors
• Current top pages and current weak pages
• Top customer questions and top customer objections
• Current monthly leads, calls, form fills, and bookings
• Primary goal for the next 90 days
• What not to claim

Complete this before Day 1 so you can measure real change later.

Google Business Profile baseline — confirm the business name, primary and secondary categories, address or service area, phone, website link, appointment link, hours, and holiday hours are accurate; services listed; products listed if relevant; photos current; logo and cover photo uploaded; reviews being answered; questions reviewed; posts current; messaging enabled if you can manage it.

Website baseline — confirm the homepage explains the business and location; the phone number is visible on mobile; the contact form and booking link work; main services have separate pages; important cities or service areas have useful pages; pages have title tags, meta descriptions, and one H1; pages include real proof, FAQs, and clear CTAs; internal links connect related pages; images have accurate alt text; the site loads well on mobile; analytics or call tracking is installed; and Search Console is connected.

Reputation baseline — record your current review count and average rating, reviews from the last 30 and 90 days, how many are answered, your best and weak review themes, whether a review request process exists, and your saved review link.

Citation baseline — confirm your name, address, phone, and website are consistent; primary listings checked; and note any duplicate listings, wrong phone numbers, wrong addresses, old business names, and directories to update.

Four phases move you from a clean foundation to lasting local prominence:

• Phase 1 — Foundation and measurement (Days 1–14): create a clean baseline, fix obvious trust problems, and set up tracking before publishing. Outcomes: Business Profile details corrected, website contact paths tested, tracking worksheet started, top services and locations prioritized, review request process drafted, content plan built.
• Phase 2 — Business Profile and website trust (Days 15–30): improve the places customers see first. Outcomes: Profile improved with services, photos, posts, and Q&A; homepage local trust improved; main service page template created; first review request cycle begun; website CTAs improved.
• Phase 3 — Service and local page expansion (Days 31–60): publish useful pages for high-value services and important areas. Outcomes: priority service pages published, city or service-area pages published only where useful, internal links added, FAQs expanded, project proof collected, more reviews requested and answered.
• Phase 4 — Prominence, content, and optimization (Days 61–90): strengthen prominence through content, citations, review consistency, proof, and conversion. Outcomes: important citations updated, local posts and FAQs published, customer proof added to pages, conversion tracking reviewed, weak pages improved, next 90-day plan created.

Work one week at a time — each week has a focus, tasks, one owner task, and a deliverable.

Week 1 — Baseline and cleanup: complete the intake worksheet, record rankings for 10–20 searches, log current Profile actions, review count, and rating, test every website contact method, check the phone on mobile, check homepage clarity, list all services and locations, and identify your top 5 money services and top 5 service areas. Owner task: write the 10 questions customers ask before buying. Deliverable: baseline local SEO scorecard.

Week 2 — Google Business Profile accuracy: confirm the business name, primary category, and secondary categories; confirm phone, website, booking link, and hours; add or clean up services; add a clear description; upload logo and cover photo; add 5–10 real photos; answer common Q&A; and create the first weekly update post. Owner task: collect 10 real photos from jobs, office, team, products, vehicles, signs, or completed work. Deliverable: updated Business Profile review.

Week 3 — Website trust and contact flow: improve the homepage headline; add your primary city and service area naturally; add a phone number and CTA above the fold; improve contact page copy; add a service-area summary, a trust bar with real proof, and review highlights; test form notifications and booking links; and add an FAQ section. Owner task: write one paragraph on why customers choose you. Deliverable: homepage and contact page improvement notes.

Week 4 — Review system: find and save your review link; write the review request SMS, email, and follow-up; build a list of recent satisfied customers; request 3–5 reviews; respond to all new and older unanswered reviews; track which requests were sent; and add review themes to your website copy. Owner task: choose one person responsible for sending review requests weekly. Deliverable: review request tracker.

Week 5 — Service page planning: list all services, mark top revenue and emergency services and ones that confuse customers, combine duplicate or weak topics, choose 3 priority service pages, outline each, gather proof, choose photos, and draft FAQs. Owner task: record a short voice note explaining each service in plain language. Deliverable: service page priority map.

Week 6 — Publish your first service page: draft the priority page with customer problems, a process section, pricing factors, a trust section, a service-area section, FAQs, photos with alt text, and CTAs at top, middle, and bottom, then publish and link it from the homepage. Owner task: add one real project example or customer story. Deliverable: published priority service page.

Week 7 — Publish more service pages: draft your second and third priority pages, add unique proof to each, add internal links between related pages, add FAQs, images, title tags, and meta descriptions, publish both, share one through a Business Profile update, and track calls and forms from them. Owner task: take or collect photos for each service. Deliverable: two additional service pages.

Week 8 — City and service-area page planning: list all cities served, mark those with real demand and proof, mark cities that should not get pages yet, choose 2–3 priority city or service-area pages, gather local proof, draft unique angles, create FAQ ideas, choose internal links, and write honest service-area language. Owner task: write what is different about serving each priority area. Deliverable: city page decision matrix.

Week 9 — Publish your first city or service-area page: draft the page with an honest service-area statement, services available there, local proof, nearby areas, city-specific FAQs, a CTA, and internal links to service pages, then publish and add it to navigation or footer if appropriate. Owner task: add one real job note, review theme, or customer question from that area. Deliverable: published city or service-area page.

Week 10 — Citations and business listings: check Google, Bing, Apple, Facebook, Yelp if relevant, BBB or chamber or industry listings if relevant, and top niche directories; update wrong phone numbers and addresses; and record login details and profile URLs. Owner task: create a master NAP record — exact name, address, phone, website, hours, and description. Deliverable: citation cleanup tracker.

Week 11 — Local content and Profile updates: create 4 Business Profile posts; publish one FAQ or blog post answering a real question; add a project example to a service page; add a new photo to the Profile and one to the website; add internal links from blog or FAQ to service pages; answer all new reviews and request 3–5 more; record customer questions from calls; and plan next month's content. Owner task: choose 4 seasonal or common customer questions. Deliverable: local content mini calendar.

Week 12 — Conversion improvements: review top landing pages; check CTA placement; improve the quote form intro and reduce unnecessary fields; add click-to-call links and trust proof near CTAs; add pricing-factor sections and objection-handling FAQs where needed; review the mobile layout; and track which pages generate leads. Owner task: review recent customer calls and write down objections. Deliverable: conversion improvement list.

Week 13 — Reporting and next-quarter plan: compare review count, GBP actions, calls and forms, and ranking notes to baseline; list pages published, citations updated, and posts published; identify pages to improve and services or cities to build next; and create your next 90-day priorities. Owner task: choose the next 3 services, 3 locations, and 3 content topics. Deliverable: 90-day local SEO report.

Use this on business days to keep momentum without overwhelm:

• Monday: check your Business Profile, reviews, messages, and Q&A
• Tuesday: collect proof — photos, job notes, customer questions, and review themes
• Wednesday: improve one page section or publish one short update
• Thursday: check citations, competitors, rankings, or content gaps
• Friday: record metrics, wins, issues, and next actions

Work down this list whenever you update your Profile:

• Business name matches your real-world name and the primary category is accurate
• Secondary categories are relevant and the phone number and website URL are correct
• The appointment or booking link works and hours, including holiday hours, are accurate
• The address is accurate if customers visit, and the service area is accurate if you travel to customers
• The description is clear and not stuffed with keywords
• Services are listed and described, and products are added if relevant
• Photos are real, clear, and current, and reviews are answered
• Questions are monitored, posts are published regularly, and profile changes are documented

Confirm each of these on your site:

• The homepage says what the business does and where it serves
• Main services are linked from the homepage and contact information is visible
• Forms work and calls are easy on mobile
• Service pages answer real customer questions and city pages add unique local value
• Pages have title tags, meta descriptions, and one clear H1
• Images are accurate and helpful, and FAQs answer buying questions
• Internal links connect related pages and reviews and proof are visible
• LocalBusiness schema is accurate if used and pages load well on mobile
• No fake office locations are claimed

Grow reviews the honest way — never buy, incentivize, or fake them. Ask after the job is complete, the customer is happy, the issue is resolved, and they've received the final product or service. Send the request, then send one gentle follow-up if there's no response, and respond to every review you receive. Ready-to-send SMS, email, follow-up, and response templates are in the copy-paste templates section of this workbook — fill in the brackets and send.

Build one master record, then track each listing against it:

• Master record: exact business name, exact address, service-area note, exact phone, website, hours, primary category, short description, long description, logo file, and main photo
• Listings to check: Google Business Profile, Bing Places, Apple Business Connect, Facebook, Yelp, BBB, Chamber of Commerce, an industry directory, a local directory, and a data aggregator or listing service
• For each listing record: listing name, URL, login, status, wrong info found, correction made, date updated, and whether follow-up is needed

Rotate these weekly post types so the Profile and site stay active:

• Week 1: a Business Profile update about a main service
• Week 2: an FAQ answering a common customer question
• Week 3: a project example or before-and-after story
• Week 4: a seasonal reminder or local service tip

Monthly blog or FAQ ideas: how much does [SERVICE] cost in [CITY]; when should you call a professional for [PROBLEM]; what to expect during a [SERVICE] appointment; how to prepare for [SERVICE]; common [SERVICE] mistakes to avoid; the best time of year to schedule [SERVICE] in [CITY]; a [SERVICE] checklist for homeowners; a [SERVICE] checklist for local businesses; questions to ask before hiring a [BUSINESS TYPE]; and how [BUSINESS NAME] serves [CITY] and nearby areas.

Score each item 0 (not done), 1 (partly done), or 2 (complete), then total out of 30:

• Google Business Profile accuracy, services, photos, and posts
• Reviews requested and reviews answered
• Homepage local clarity and contact flow
• Service pages and city pages
• FAQs and internal links
• Citations, tracking, and monthly reporting

Score guide: 0–10 foundation needs work; 11–20 progress started; 21–25 a good local SEO foundation; 26–30 strong 90-day execution.

• Doing everything at once instead of following the weekly order
• Mass-producing thin city pages that only change the location name
• Claiming an office or service area you don't actually have
• Letting AI invent reviews, testimonials, locations, licenses, or completed jobs
• Buying or incentivizing reviews instead of earning them honestly
• Publishing pages with no real local proof or photos
• Adding schema that doesn't match the visible content
• Skipping tracking, so you never know what's working

After the first quarter, repeat this monthly rhythm:

• Week 1: review metrics, rankings, calls, forms, and bookings
• Week 2: improve one service page and request reviews
• Week 3: publish one local FAQ, blog post, or project story
• Week 4: update citations, add photos, publish Business Profile posts, and plan next month

Each quarter, audit your Business Profile, refresh top service pages, review city pages for usefulness, add new proof, remove outdated claims, check competitors, and build the next service or location page only when it has real value.